Basic PPC Optimization Schedule
Pay per click marketing is a dynamic traffic channel, and no two accounts are alike. Each PPC account deals with unique competitors, bidding strategies, and key performance indicators. It’s near impossible, and not very efficient, to place a standard schedule of optimization tasks across all PPC accounts. However, all PPC accounts have the same kind of optimization tasks & account elements. Each account has to review bids, check spends, create new ads, etc. I have a general schedule I run through on a daily/weekly/monthly basis. It helps keep me focused and organized with all of my accounts, and ensures I am not over or under optimizing my campaigns. READ FULL STORY Basic PPC Optimization Schedule
