theCMSblog

Selecting and implementing a content management system (CMS) will be one of the largest IT projects tackled by many organisations. With costs running into the millions of dollars, it is vital that the right CMS package be selected.

This article outlines some of the lessons that we have learnt when assisting clients to chose a CMS. It offers ideas and tips, and provides an approach for identifying your business' actual requirements for a CMS.

With so many vendors and products, it can be very hard to compare between them. Preparation, and a disciplined approach to this evaluation process is critical.

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Posted by R. Stacy Cook at 09:52 PM | Permalink | Comments (0) | TrackBacks (0)

In the old days it was location, having an easy to remember or short domain name or your ad placement. However since search engines took over it isn’t about where it is about what. Your customers’ find your web site based on keywords and your rank and relationship to those keywords and that is when content became king.

How old is your content? Where did you get your content? Did you write it? Did you have someone else write it? Did you copy it from a manufacturer or a competitor? Did the person who wrote it know what they were doing? Did they research your industry keywords and did they optimize your content for the top performing and top converting keywords?

Keyword traffic is based on popularity, buzz, product release date, and current events. This means that what worked three months ago is not always working today. This could be the difference in 1,000 clicks or 10,000 clicks in a given month on a single page. If you are not paying attention to your content you are missing the keyword trends and traffic.



Keyword popularity and density get users to your pages via search result ranking but what about keeping the user on your page and encouraging them to take an action. Most web site content is stale and lacks the energy required pull the user in, keep them from clicking back and better yet, convince them to continue browsing or fill out a form. Creating intriguing content is a complicated matter and often times require a 3^rd party to assist in this process.

We always recommend working with copy writers to help boost your content and they often have great new and innovative ideas since they are looking at your content from the outside. This is important as many organizational and user action strategies are overlooked internally.

Is your web site built for location or content? Working with so many web sites means we work with just as many copy writers. We have access to a network of individuals who will be able to help you attract not only more visitors but convert them into customers. Consider your content, not your location.

If you haven’t already… check out Google Trends.

http://www.google.com/trends

Posted by R. Stacy Cook at 11:40 AM | Permalink | Comments (0) | TrackBacks (0)