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August 30, 2006

ECM Choices Depend on Content Definitions

Jim Rapoza of eWeek is out with a news analysis and his definition of content.


"Content is king." That's how the saying goes, but just what is the definition of content?

Can content be defined as documents, Web pages, pictures and other digital media? Is content blog postings, e-mail, group discussions and chats? Is content essentially any knowledge that can be managed, stored and accessed?

Trying to define content can be especially confusing and even terrifying for the companies that have made it their business to manage the diverse pieces of content that exist today.

There was a time when the differences between various content management platforms were clear and distinct: Web content management products were designed for creating and managing content on Web sites; groupware and collaboration systems managed the creation and distribution of interactive group content and knowledge; digital asset management products controlled the storage and manipulation of images and other digital media; and, of course, document management platforms helped track, store and control the movement of business documents.

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August 28, 2006

Winning Big With a Small Search Marketing Budget

Big companies with huge budgets certainly make it more difficult for smaller search marketers to compete, but ingenuity and creativity can still provide a compelling competitive advantage regardless of budget constraints.

The "Big Ideas for Small Sites & Small Budgets" session at SES featured several search marketing experts sharing helpful tips for small business marketers.

It's no surprise that small businesses were well represented at SES. After all, it was smaller firms that primarily drove the first wave of growth for the explosive search engine marketing industry. But today, with Fortune 1000 companies crashing the search marketing party, many small firms are wondering if the Web really is the "great equalizer" they hoped for. What was once a small businesses' best kept secret has now become part of nearly every marketer's mix.

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August 17, 2006

What is CMS?

Hotscripts.com talks to Tony Byrne, founder of CMSWatch.com and he shares his insights on the wonderful world of CMS. Including answering the central question, what is CMS?

http://www.hotscripts.com/newsletter/